Google Knols are your friends

Think of a environment where experts are invited to share what they know.  Now consider this there are readers/followers on thousands of topics already in place.  Well, Google has created this environment and made it free for you.  So if your wondering how to use it for your business lets go through a few bullet points.

1. You could use this platform for content creation.
2. A Knol can have a link in it back to your home page.
3. You can create a Knol for each product category or product with links back to each product page.
4. You can create link popularity for your blog (s).
5. You can place your product video in your Knol.
6. You can place a training video about your industry/product/store.
7. You can create popularity and a following for a YouTube channel.
8. You can add images that you would like tagged for images searches in SE.

These are just a few ideas of how you could use a Knol to help your current website.  This is just another free tool that is out there for your use.  With a little imagination you can really take advantage of what is available to you.