Many times over the course of a year you will get a remark from a friend or from a one off visitor about your site's navigation, color scheme, layout etc. How should you take that? Well there are a number of reactions you could have, but the your first reaction should really be nothing at all.
You should keep a log of feedback so you can really make good decisions on changes. If your site is converting visitors to buyers, how valuable is your friend or family members opinion? Hopefully you are thinking "not much" because you are making good money on your business.
However if 40% of your visitors are all saying the same thing, then you should probably change something even if you love it. There is a line you wak between what you like, what your friends, like and then what your buyers like. Don't get them confused because they are not always the same. As a matter of fact, very seldom are they the same.
This is why A/B testing is so good. You can get feedback every week if you are really focused on your traffic. Make sure you are taking the one off comments with a grain of sand, and you are acting on the important stuff.
Work hard and do something positive with your online business this week!
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