At this point you should be giving some thought to your social media efforts. That sounds broad, but thats because you should be thinking about social medial in each step of your online business. Connections are being made around the web between google plus and google, facebook and bing, yahoo and delicious (just to name a few).
Selling a product to a new customer is much harder than a friend getting another friend to try your site out. The more social connections your business can make (regardless of what your business is) the easier your sales/positive actions will come to you.
So don't be afraid to put a facebook icon on your site, or a facebook sign in your brick and mortar store. If you are selling real estate then make the connection so you can build and investors list. Marketers have just begun to tap the power of social media.
Video, Forums, Circles, Groups....... the list goes on and on. Find ways that you can use social media to help your business. Indirect sales through social media creates a buzz for you and word of mouth travels much faster electronically.
Good Luck and keep up the good work!
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