Conversion Rates On Your Website

How well does your website convert visitors?  Keep in mind a conversion is not only the sale of products or services.  The entire site is a converting tool.  When a visitor spends time on your website there a many things you are trying to "convert" on.

• email capture
• contact information
• phone call from customer
• survey completion 
• product purchase
• service purchase
• appointment setting

These are just some of the basics.  To create a well oiled machine that converts consistently is easier than you would think, just pay attention to your customer.  As you gather more emails, complete more surveys, etc you will find it easier and easier to work with your customer. 

Use A/B testing to create an environment of study.   Do not test more than one element on one page a day.  

Good Luck