A couple of years ago I attended a social media/ Ecommerce conference. A number of the subjects touched base on or referenced video marketing. One of the keynotes didn't see the true value of video because an order could not be placed on the video. Since you couldn't buy from the video it wasn't a true Ecommerce tool.
I would like to ask him today if he still feels the same way. In today's market 80% of all online users view online video regularly. Which makes sense because we are all so conditioned for a TV. There are over 2 billion views on YouTube each day.
More searches take place from a handheld device than on a desktop, and hand held devices revolve around video. Next year a large number of phones will be 5G (which will be so fast!) and a 5G fan will create a whole new online experience.
So what does all this mean? It means that video will change (and is already changing) your customers web surfing, web shopping and social media experience. It means if you are running an online business, you should probably start becoming familiar with online video.
Working with video on a number of levels is very easy to do. Youtube has video editor that can make it easy and its free. Of course you will have to pay for something if you want something with really heavy editing options. Make a goal to create, edit and upload your first video soon. Don't back down from the video marketing aspect of your business. You can't afford to sit on the sidelines on this one.
At this point you still cannot place an order from a video, but you can convert visitors into buyers with it. You can build your brand identity faster and you can advertise on a much higher level. So take advantage of the video marketing in your websites area.
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