With todays post I don't want to confuse anyone in regards to my love or hate for keyword search. As an internet marketer I have grasp on keyword search. During seasons of my Internet life I have had a passion for it, but I also want to point out a couple of important points with social media/Facebook advertising. Hopefully you are not anti Facebook from a marketing view. I definitely understand being anti Facebook from a personal view.
Let me paint a picture, when you focus on a specific term you can loose the larger searches.
Example Larger search = Jewelry
Understand that when you are just looking at the next big "sale" you are purposefully getting rid of the larger searches. That is the reason you go after specific terms and get rid of the "tire kickers". In this process it's all about profit margin and the competition of going after the same words.
Now shift your thoughts from Adwords and Search Engine keyword phrases to Facebook advertising where CPC (cost per click) is 2-10 times cheaper or you can create the FB page and just build "fans". In this arena the specific keyword search isn't as important. It is important just not as important.
In the Facebook platform you can post to your fans daily and there is a lower risk of people "de-faning" you than if you are running an email campaign and people unsubscribed to your newsletter. The Facebook platform gives you the chance to build a relationship faster. The faster the relationship is created the faster the true conversion is completed.
In my mind Facebook advertising has its place just like google adwords. Please don't dismiss the power of facebook advertising. With tools that now allow you to place your entire website inside your FB page (Iframe) or tools that allow you to just build a site within your Facebook page, there is real traction there.
Good luck using your Facebook resources to build your online business.
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