Do you have a brand? Does your site/company have a logo that it uses for its identity. The closer the web brings buyers to business owners the more you need to have a company brand. The brand is what you become know for.
A brand can be a symbol such as nike's swoosh, master cards two circles, or the outline of Jerry West on the NBA logo. The brand is what a customer will think of when they reflect on your specials or previous purchases. Just text along can also be used, however I will admit if you do not create brands for a living it can be tough. Its easy to use to many colors, which can create the wrong feeling. It is also easy to get lost in the work. It can tak so much longer than it should and in the end time really is money
I would suggest going online and looking for a graphic artist with good previous work. This is what they do for a living so it will help you keep things moving in other areas that may require more attention. We suggest the brandingstamp, they are a company that we have used before and we are happy with the results.
Don't settle in this area. If you really have a good brand you can use it time and time again. When you are not happy with your brand you will alway be unhappy. Make a presentation that you can be happy with.
Good luck with your first impressions
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