Drop All the Needless Words
Usually web designers will use 200% to 300% more words than needed. Write what you feel is necessary, educational, and informative. The main topics should be expanded upon correctly but don't over do it. Map out your content first with bullet points then expand on each. After your done, you will be left with clean, simple copy.
Get Rid of the small talk – That doesn't mean you should kill your relationships. Self promote where appropriate. Small talk will have its place. It’s okay to talk about your business and the positive qualities of your products or services.
Eliminate Instructions – Instructions can be over done, so make use of your words. Usually instructions just confuse your customers. Most people know how to use a web form and don’t need detailed instruction on typing information and clicking a submit button.
Find creative ways to share the information you need without creating a bunch of noise on your website.
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