Do you worry to much about traffic from Relevancy Search?

Who will be number one in relevancy search this year for your market?

Depending on the subject matter, there is only so much traffic you can ever hope to get from search engines. Awesome efforts and results in relevancy search engines should account for about 30% of your total traffic. Other tools, like affiliate programs, or comparison-shopping portals, for example, have the potential to dwarf search engine traffic! By spending too much time on search engines when you should be focusing on other techniques costs you traffic! It is counterproductive.

It is impossible to control your placement in relevancy search engines. At best you have some influence over them, and it goes without saying that you should exercise this influence. The problem is that if you figure everything out, and manage to get high rankings in search engines, these search engines change their ranking criteria with maddening frequency. Meaning your rankings are never assured. A good general approach implemented and allowed to do it's work is over the long haul a much better approach that constant monitoring and modifying to try to adapt to every change and whim of a search engine.

As time goes on, being number one in relevancy search engines is likely to continue to wane in importance. Every major search engine on the Internet currently gives top billing to paid listings.  For example on Google, the top listings can be paid search results (adwords), then local maps listings, and you tube videos.  That pushes the so called "#1" spot in relevancy search to where the "8th" spot would usually be.